Which am I? Sexy hot or hot sexy? Our fans were demanding a feature about us. The buzz we’ve been generating has been intense. We knew we needed an epic promo piece. We finally agreed to do it. Fellini is dead. And we didn’t trust anyone else. So we did it ourselves. It’s better.

Case Study

   
The Challenge
Could film capture our beauty and genius? Would the audience understand it? And if they did, would they be jealous?
The Solution

Gunther, our Creative Director in Chicago explains: “I came up with the concept in front of my vanity. I was applying YonKa Phyto Contour firming cream on my neck line. The answer was right there in the mirror.”

In their promo pieces, most design studios only show their work. We realized that’s because they’re fairly ugly. We’re not. And that’s a huge asset.

We are the true show. The work is nothing without us. If we didn’t have to, we wouldn’t have shown any of our work. It only confuses the issue.

Sharing Genius is Tax Deductible
Here is some straight talk: Designer Slash Model is incredible. The website quickly tallied over 100,000 hits in its first month. “Buzz” is a term we invented. It means word-of-mouth, and SlashBuzz spread quick and far with the help of over 3,000 links posted on websites and blogs, plus countless e-mailed links.

What does that mean for us? Isn’t it completely obvious to you? Nothing.

It’s really simple: Beauty is universal. But only we have it. We can’t give our beauty to our clients. But they can bask in our glow.

Credits

   
Creative Director
Jeff Long
Live Action Directors
Jeff Long
Andrew Maggio
Producer
Andrea Biderman
Assistant Producer
Kara Stallings
Designers
Noah Conopask
Camm Rowland
Anthony Vitagliano
Photography
Nick Campbell
Editor
Andrew Maggio
Animators
Noah Conopask
Anthony Vitagliano
Website Design
Anthony Vitagliano
Exec. Creative Director
Jeff Long
Exec. Producer
Kent Smith
Music/Sound
Courtesy of Merck Records