From our family to yours.
How do we reward 5 million loyal fans of a hit show going into its 4th season? By making them a fundamentalist polygamist compound family holiday album! Eight classic Christmas songs re-written, composed, and recorded. We also produced a music video as a companion piece to the album: an earnestly awkward holiday celebration put on by the people of Juniper Creek. Click here to listen to the tracks and download the album.
Case Study
Final Stats
The Juniper Creek Christmas page at HBO.com received over 60,000 page views and nearly 45,000 visits from campaign start to date. There have been nearly 10,000 full album downloads, 36,000 streamed songs, and 104,000 music video views.
Juniper Creek Christmas Landing Page
- Page Views: 60,847
- Visits: 44,714
- Top Referring domains:
- Facebook: 20.9 % of traffic
- Yahoo: 8.6 % of traffic
- Google: 6.6 % of traffic
- Dealzon: 6.3 % of traffic
- Myspace.com: 4.7 % of traffic
- EW.com: 4.6 % of traffic
Christmas Album
- Full album downloads: 9,369
- Total # of individual track downloads: 12,827
- #1 Twas The Night: 2,851 downloads
- #2 Here We Come: 1,713 downloads
- #3 We Three Wives: 1,697 downloads
- Total # of track listens: 36,703
Omniture SiteCatalyst
Credits
Creative Leads
Brad Abrahams
Shawn Fedorchuk
Senior Producer
Chezik Walker
Designers
Brad Abrahams
Ryan Gagnier
Jayne Vidheecharoen
Robert English
reggieknow
Editor
Shawn Fedorchuk
Director of Photography
Munn Powell
Line Producer
Abdur Rahman
Executive Producer
Todd Brandes
Head of Creative
Mark Bashore
Music Producer
William Ronan
Music Arranged, Recorded, Mixed and Mastered
Beacon Street Studios